Contact us today!
(800) 588-4430

Telesys Voice and Data Blog

Telesys Voice and Data has been serving the Richland Hills area since 1994, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Do You Prefer Your Reality Augmented, or Virtual?

Do You Prefer Your Reality Augmented, or Virtual?

At the International Consumer Electronics Show (CES), new products (and the technologies that fuel those products) are put on display to give industry professionals a look to see what companies are working on. At CES 2018, held in Las Vegas, Band and Olufsen introduced their speakers-as-art-concept, Samsung unveiled a 146” television that is designed to take up a wall, and many companies, including Aura, introduced new smart home security products that are sure to get an intruder’s attention (over Wi-Fi).

As cool as all these products are, they don’t really hold the power to shift reality. Two of today’s most thought-provoking technologies do just that, and manufacturers have had little success leveraging these technologies in the marketplace thus far. Both virtual reality (VR) and augmented reality (AR) have been characterized as the next big thing(s) for years now, and thus far, have failed to meet the expectation that they were transcendent technologies created to revolutionize the ways that people interact with the world around them. The bottom line is that innovators are having problems finding consumer-practical applications for these technologies.

VR - Virtual Reality
Virtual reality is a big deal. It still is. Decades after the technology was revealed, it can be said that there are plenty of manufacturers making the hardware and developing the applications for this technology. The problem for those manufacturers is that they are too far into the development of VR for practical and entertainment purposes, that unless they continue to hope the demand for VR increases exponentially, they are looking at some pretty hefty losses in the area. In an article for Forbes, Charlie Fink points out that VR will monetize before long, but the current market for VR is only at around $2 billion per annum. Following the monetization model from the manufacture and sales of revolutionary information technologies (Color TV, VCR, PC, Cell phones, and the Internet), VR should start becoming more viable for the standard consumer pretty quickly. “...before VR companies can understand how consumers want to spend,” Fink smartly opines, “they need to cater to how consumers want to consume.”

Despite its general lack of profitability, VR was on full display at CES; and, some of the new stuff that was shown to consumers may go a long way toward getting VR from novelty to necessity. There was the new HTC Vive Pro, which in effect, is just a suped-up HTC Vive. There was the Looxid, which looks to become a champion of analysts, marketers, and salesmen everywhere by tracking eye movement and brain activity during use. It gives analysts very specific data to how people react to the stimuli and can help businesses conduct survey groups to which there can be no falseness. Finally, there was Meshroom, a VR headset that turns CAD drawings into three-dimensional conceptual prototypes--a practical application any architect or engineer can use, as well a device that would provide a pretty powerful sales pitch to potential real estate investors.

VR may be a business that is still in its infancy. Making money with VR may seem riskier today than it was two years ago. VR, however, will likely be a viable investment in short order. It will get easier and easier to utilize properly when better (specifically, more practical) applications are built for it. In the future expect VR to grow to be a technology that you will see in every home, even if it just ends up being used primarily as an entertainment or teaching tool.

AR - Augmented Reality
Augmented reality isn’t as sexy as virtual reality. After all, the escapism aspect is lost somewhat as the interfaces AR applications run on typically don’t require blocking out the senses like VR. The most you probably heard about AR up until now was when Google famously started developing “Google Glass”, only to scrap the idea over public privacy concerns. Augmented reality does just that, augments a face up display with data that helps the user become more informed, more aware, and in theory, provide people with the necessary information to make better decisions. In essence, it adds active digital overlays on top of real world or simulated environments to provide users with better information.

Augmented reality is all over the culture already. The graphics of tomorrow's forecast over a picture of the real time weather on television, that is AR. AR-fueled applications are everywhere--from statcasts in the sports world--to the now world-famous Pokemon Go. With AR systems becoming an important part of real-time content delivery, developers including Apple, Google, and others are investing heavily in the AR functionality of their smartphones (and other handheld devices). There are countless effective AR-fueled applications, and more are coming out each day.

At CES 2018, AR hardware was also front and center. If every window or mirror can come with a display, it’s only a matter of time before manufacturers will find a way to make these displays work. A few products that you should keep your eyes out for include Vuzix Smart Glasses with Alexa. They are much like the proposed Google Glass, and have Amazon’s Alexa virtual assistant built in. WinRay’s AR windshield and Nvidia’s AR for cars. A car’s windshield can now have a display helping you with directions, roadside information, and car functions. We’d be remiss if we didn’t mention Apple’s continued exploration of AR inside iOS 11. The OS comes standard on Apple’s newest devices, the new iPhone X and iPhone 8 and 8 Plus, and are out in front of AR functionality.

Some of today’s top AR applications can be run on an Apple or Android smartphone. Obviously, you can’t mention AR without Snapchat, the most popular app with AR functionality. Other apps include practical applications like IKEA Place, which allows you to place (already assembled) IKEA products anywhere in your house through your phone’s camera. AR MeasureKit, an app that provides virtual measuring tools, making it one of the best AR utility apps on the market. Star Walk 2 allows you to see the constellations in the night sky with labels for fast and effective orientation (and is also available for Android).

AR and VR are technologies that everyone will know before long. What do you think the future holds for technologies that bend reality? Provide your thoughts in the comments below.

Comments

 
No comments yet
Already Registered? Login Here
Guest
Sunday, 20 May 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Blog Archive

Free Consultation

Sign up today for a
FREE Network Consultation

How secure is your IT infrastructure?
Let us evaluate it for free!

Sign up Now!

Free Consultation
 

Tag Cloud

Security Tip of the Week Technology Cloud Best Practices Hackers Privacy Business Computing Malware Productivity Business Email Microsoft Internet Windows 10 Hosted Solutions Backup Software Computer Ransomware IT Services Network Security Managed Service Provider Android Smartphone Mobile Devices User Tips Managed IT services Google IT Support Workplace Tips Social Media Hardware Browser Communication Business Continuity Outsourced IT Efficiency Disaster Recovery Data Management App Smartphones Innovation Small Business Data Backup Office Business Management Upgrade Holiday Cloud Computing Data Facebook Remote Monitoring Miscellaneous WiFi Server Office 365 Microsoft Office Windows Gmail Big Data Internet of Things Encryption Data Recovery Spam Artificial Intelligence Network Firewall Password Robot Apps Phishing Hosted Solution Recovery Bandwidth Hacker Customer Service Mobile Device Management How To Content Filtering Saving Money Government Remote Computing Save Money Money Paperless Office Infrastructure Work/Life Balance Tech Term Office Tips Passwords Chrome Tip of the week Employer-Employee Relationship Productivity Risk Management Cybersecurity Apple Avoiding Downtime Word Unified Threat Management Managed IT Services Data storage Tech Support Computing IT Management Education Operating System Cybercrime Antivirus Virtual Reality Mobile Device VoIP Managed IT Presentation Business Growth Data loss SaaS BYOD Social Website Customer Relationship Management Wi-Fi Outlook Windows 10 Telephone Systems Two-factor Authentication Settings Document Management Analytics Vendor Management Data Security Health Applications The Internet of Things Computers IT Support Alert Hacking Mobile Computing Samsung Mobile Security Licensing Competition Search Maintenance Bring Your Own Device Digital Payment Sports Storage Information Technology IT service Cortana Humor Virtualization Computer Care Administration Project Management Analyitcs Training IT solutions Safety Business Technology Tablet Wireless Technology Automobile Upgrades Wireless Budget BDR Downtime End of Support Specifications communications Mouse YouTube Compliance Collaboration Unified Communications User Legal Scam Regulations Retail Vulnerability File Sharing LiFi Twitter Politics Monitors Best Practice VPN Travel Lithium-ion battery Identity Theft Google Drive Business Owner Websites Automation Augmented Reality Going Green Virtual Private Network Smart Technology Physical Security Marketing Taxes Assessment Running Cable Server Management Botnet IBM HIPAA Printing IT Budget Scary Stories Consumers Disaster Resistance IT Consultant Consultation Statistics Technology Tips Machine Learning Social Engineering User Error IT Technicians Modem Address Managed IT Service Meetings Computer Repair Notifications Undo Proactive IT Hotspot Cleaning Bluetooth Comparison Relocation Software Tips eWaste IP Address Mirgation Google Wallet Cookies Redundancy Break Fix IT Sevices Webcam Corporate Profile Alt Codes Electronic Medical Records Crowdsourcing Dark Data IT Consulting Language Quick Tips Printer Black Friday Private Cloud Environment Mobile Office Migration Drones Nanotechnology Dark Web Point of Sale WannaCry Typing Buisness Data Breach Computing Infrastructure Time Management Access Control Cyber Monday Error Cabling Troubleshooting Chatbots Knowledge Utility Computing Data Warehousing Cryptocurrency Technology Laws Alerts Network Management SharePoint Phone System flu season Identity Experience Healthcare Lenovo Microsoft Excel Web Server VoIP Bitcoin Update Staffing Unified Threat Management Cooperation Touchscreen Downloads Shortcut Fort Worth Administrator Disaster 3D Printing Cost Management Superfish Blockchain Cameras Digital Windows 8 Chromebook GPS Law Enforcement Google Maps Network Congestion Domains business communications systems Staff Multi-Factor Security Entrepreneur Patch Management flu shot Uninterrupted Power Supply Unsupported Software 5G Application Permissions CCTV Spyware Emoji Tracking Google Calendar Gadget Users Display Public Speaking Internet Protocol Flexibility Fort Worth IT Solid State Drive Mobile Data iPhone Hacks Networking Fraud How To Heating/Cooling Legislation VoIP streamlines Operations Social Networking DFW IT Service Hard Disk Drive Current Events Processors Laptop Hard Drives Net Neutrality G Suite Firefox Servers Virtual Desktop business network infrastructure Wearable Technology Motherboard Motion Sickness Supercomputer Halloween Google Docs Refrigeration Techology Internet Exlporer Software as a Service Help Desk Writing data services PowerPoint Fun Router Mail Merge Distributed Denial of Service Deep Learning Personal Information

Top Blog

Don't be Afraid to Replace Got an older PC that's causing you a lot of issues? Older technology is typically more expensive to run, and after a while, it's cheaper to simply buy a new desktop than it is to continue pouring money into something that always seems broken. It's a great time to buy wo...
QR-Code