We view data as our most valuable non-liquid asset. For years, the 3-2-1 backup strategy served as the industry’s fiduciary standard for data protection, a reliable safeguard against hardware failure and human error. However, the threat landscape has fundamentally shifted. Modern ransomware now specifically targets backup repositories to strip away an organization's leverage. To maintain true operational continuity in 2026, the traditional model must evolve into the 3-2-1-1 rule.
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